ALASKAN BUSH PEOPLE

Two people, stripped of everything except their will to survive, are dropped in the middle of nowhere and left to fend for themselves for 21 days. That’s the premise of Naked And Afraid, one of Discovery's most popular franchises. And for the launch of its fifth season, we get a glimpse of two normal people as they attempt to endure totally insane conditions. TEMP

Crafting this concept and assembling our cast of characters made for a fun challenge. Shooting in freezing cold temperatures while making it look like just another day in Texas? That took grit, long johns, and lots of hot coffee. But in the end, we created an awesome campaign that got our fans fired up for Motor Mega Week in a big way.