GARAGE REHAB: season 2

With the return of Discovery’s hit series Garage Rehab, we wanted to come up with a hilarious way to let the audience know that Richard Rawlings was back.

We traveled to Dallas to work with Richard and his costars Russell and Chis, and built a nail salon inside of an auto repair shop so that we could simplify the logistics of shooting both of our concepts in one day. Ever the natural, Richard was able to nail his part with just a few takes, which meant that only a few computers had to make the ultimate sacrifice.

The campaign was a success, serving over 270MM impressions across social and digital platforms. It’s nice to know none of those computers died in vain.