MOTOR MEGA WEEK

Discovery's fans are obsessed with cars -  and by extension, car shows. So getting all of our motor stars together to build and race their own custom vehicles, while also launching a slate of new car shows, was a major priority for the network.

Crafting this concept and assembling our cast of characters made for a fun challenge. Shooting in freezing cold temperatures while making it look like just another day in Texas? That took grit, long johns, and lots of hot coffee. But in the end, we created an awesome campaign that got our fans fired up for Motor Mega Week in a big way.